Aïzone

Aïzone is the Middle East’s leading emporium for edgy fashion labels. The brand is geared toward young, trendy customers ready to catch the next fashion wave. We worked with Sagmeister & Walsh on this optical illusion campaign for the brand. We built massive sets with hand-made patterns and custom-painted wardrobe, hair, and makeup. Not only did we design and build these sets, we also photographed the campaign as one of our first collaborations as Sing-Sing. 

Concept & Design: Jessica Walsh, Sagmeister & Walsh
Photography: Sing-Sing
Wardrobe: Kat Rumford & Adi Goodrich
Production: Vacation Theory
Set Design & Build: Sing-Sing
Lead Builder : Dustin Rugger
Makeup: Anastasia Durasova